Wednesday, August 26, 2020
Kid Cudi by Kid Cudi free essay sample
Scott Ramon Seguro Mescudi notable as ââ¬Å"Kid Cudiâ⬠was conceived in Cleveland, Ohio on January 30, 1984. Experiencing childhood with the lanes of Shaker Heights, as an adolescent he went to Shaker Heights High School at that point moved to Solon High School. His dad, a Mexican-American, kicked the bucket of disease when Cudi was twelve-years of age. His mom, an African-American lady, needed to raise him to do well in school and be fruitful. At age twenty, subsequent to dropping out of the University of Toledo, Kid Cudi moved to New York to seek after his music profession. While he was situated in New York he worked for acclaimed dress line ââ¬Å"BAPEâ⬠which help him with the creation of his first blend tape called ââ¬Å"A KID NAMED CUDIâ⬠. Evaluated perhaps the best youngster of the year in the Hip-Hop culture, his blend tape demonstrated that he will be somebody to gaze upward to in the approaching year. After popular rapper ââ¬Å"Kanye Westâ⬠heard his blend tape he chose to sign him to G. We will compose a custom article test on Child Cudi by Kid Cudi or on the other hand any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page O.O.D (Getting Out Our Dreams) recording studios, Kid Cudi made a major advance in his profession. Child Cudi was highlighted in Kanyeââ¬â¢s collection ââ¬Å"808ââ¬â¢s Heartbreakâ⬠in the tune ââ¬Å"Welcome to Heartbreak.â⬠Cudiââ¬â¢s music is one of a kind to me, concentrating more on his life, I can identify with Kid Cudi from various perspectives. He discusses the battles through his life, his secondary school issues, and been broken when his dad passed on. I can identify with his music since I likewise had issues growing up and furthermore loosing my mom when I was eight years of age. I tune in to his music since I feel great realizing that there is somebody that I can identify with. Cudiââ¬â¢s character is supposed to be silly similar to a little child, which takes after to his name ââ¬Å"KID CUDIâ⬠, which I can identify with additionally on the grounds that I will in general be silly myself. Discharging two hit singles ââ¬Å"Day-n-Niteâ⬠and ââ¬Å"Make Her Sayâ⬠has made Cudi a quickly developing rapper in the hip-bounce culture. As of late discharged foreseen collection ââ¬Å"Man on the Moon: The End of the Dayâ⬠sold in excess of 100,000 duplicates in a single week. Rank in the Top 10 of the Billboard Hot 100 graphs. His collection is looked at as a little individual traveling through his mind and a mind-blowing occasions. Cudi has additionally been included in the computer game ââ¬Å"Midnight Club: Los Angelesâ⬠with his track ââ¬Å"Switching Lanesâ⬠. Additionally delivering his own trailer to the most foreseen film of the year ââ¬Å"Transformers: Revenge of the Fallenâ⬠with his track ââ¬Å"Sky Might Fallâ⬠out of sight of the trailer. Cudi has additionally been included with numerous incredible craftsmen like: Jay-Z, Shakkira, Kanye West, Common, Big Sean, and Mr. Hudson. Cudi has all the characteristics of an extraordinary music freshman. Many Kid Cudi fans are addressing what C udiââ¬â¢s plans are for the new year, still obscure, we as fans need to hang tight to what he has for us and bolster his vocation. As an aficionado of Kid Cudi I rate his collection a 9.5 out of 10. Still I energize you in the event that you havenââ¬â¢t heard Kid Cudi to do as such, and you won't be unsatisfied. So go out and purchase his collection and in the event that you havenââ¬â¢t done as such, bolster Kid Cudi in his music profession to progress.
Saturday, August 22, 2020
Hero and Leander Story Summary Essay Example
Saint and Leander Story Summary Paper This story started with Hero living in States and Leander living in Abodes. Presently Hero was said to have had Apollo and Cupid attempt to get her deliver marriage, however she didnt wed both of them. Rather she turned into a priestess for Venus. One day Hero needed to give Venus respect and it was additionally the day that Leander was in States too that day. At the point when the two saw each other they began to look all starry eyed at from the outset sight. Saints guardians prohibited her to see Leander, however neither of them needed that to occur. They set up codes to realize when to meet one another. Around evening time Hero would light a lamp and put it at the highest point of the pinnacle of the sanctuary, at that point Leander would swim the Hells point, they would see each other for an hour or so then return to their separate homes. Be that as it may, one night Hero set up her lamp to flag Leander to swim to her. One thing she didnt now was coming was a tempest that showed up Just after he set out on his Journey to her. The solid breezes smothered the lamp so Leander had nothing to follow to discover Hero. Rather than swimming to security, he swam out to the ocean. The tempest was a lot for him to deal with so he in the end died in the tempest. We will compose a custom article test on Hero and Leander Story Summary explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on Hero and Leander Story Summary explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on Hero and Leander Story Summary explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer
Tuesday, August 18, 2020
UROP Deadlines and Openings
UROP Deadlines and Openings A reminder: Fall 2005 UROP Direct Funding (Funds from UROP) Deadline: Thursday, Thursday September 15, 2005. Keep in mind that there are three options when doing a UROP: UROP for Pay: Up to $1,250 per semester, which works out to $9.00/hour, when you are funded by the UROP office. Need to fill out some paperwork. Your project may also qualify for special funds http://web.mit.edu/urop/students/mit/awards.html, for example last year I was funded by the Cathy M. Comeau Memorial Fund which supports women UROP students pursing research in the School of Science. Its pretty easy to apply for one of these awards, just write that you are applying for the award on your proposal coversheet. If youre lucky, you can get supervisor funding. UROP for Credit: Paperwork is due by November 3, 2005. Register on Reg. Day or fill out an Add/Drop form. You can register as a pass/fail UROP or as a graded UROP. But, note that if you are doing a Course 6 or Course 8 UROP or if you are a freshman, then you cannot get graded credit. UROP for Volunteer: Paperwork is due on November 3, 2005. This is the easiest way to get a UROP, most people will be more willing to hire you and there is not a lot of hassle with filling out timecards. All of this information can be found on the UROP Guidelines website. For a list of available Fall 2005 UROPs, click here. I chose some listings that freshmen might be qualified for. UROPs that dont require much prior experience (yes, they do exist!!!): 1) Comparative Media Studies / HyperStudio Faculty Supervisor: Prof. William Uricchio Exploration of Early Cinema Through Paper Prints Seeking an independent and highly motivated student to help (a) animate digital paper prints of early silent Shakespeare films held by the Library of Congress, (b) explore issues of copyright, preservation and restoration of early films, and (c) produce a website to draw in experts on the subject to contribute and discuss their ideas. This UROP project will be for credit or pay. Prerequisites: An interest in early cinema, silents, or film studies. Proficient in HTML, Flash, Photoshop, and FileMaker Pro. Must be well organized. Previous animation experience a plus. Contact: Please send CV to Belinda Yung, [emailprotected] 2) Humans and Automation Lab Faculty Supervisor: Prof. Missy Cummings Human-System Interface (HSI) prototype development for next generation lunar lander vehicle Due to technology advancement over the past thirty-five years since the Apollo Landings, the role of the human and automated systems in a new lunar lander system must be reevaluated and redesigned. The Humans and Automation Lab (http://halab.mit.edu) is seeking a UROP student to actively participant in the new HSI prototype development for next generation lunar landing vehicle. As a member of MIT HSI team, this person will interact with teams from NASA, Draper, JPL and Honeywell. This is a unique opportunity to directly influence the design of the next lunar lander. Prerequisites: Skills in interface prototyping (VB6 or VB.net), team collaboration, technical writing, and presentation. Programming and User Interface design experiences are highly desirable but not necessary. Contact: Dr. Enlie Wang, [emailprotected], 617-452-3038 3) Computional Cognitive Science Lab Faculty Supervisor: Prof. JoshuaTenenbaum Bayesian models of learning and reasoning We study the computational basis of human learning and inference. Through a combination of mathematical modeling, computer simulation, and behavioral experiments, we try to uncover the logic behind our everyday inductive leaps: word learning, generalization of novel facts, learning causal relations, and inferring behavior of intentional agents. We approach these problems through two complementary routes: the development of formal models using Bayesian statistics (and other mathematical tools) and behavioral testing of children and adults. Our work is driven by the complementary goals of trying to achieve a better understanding of human learning in computational terms and trying to build computational systems that come closer to the capacities of human learners. We are open to UROPs of all skill levels. Most important to us is that you are interested, motivated, and able to work independently. Basic requirements for all UROPs will include helping to test experimental participants. You will also read papers relevant to ongoing projects in the lab, help design experiments, and be given an introduction to computational modeling. Exact details will vary with your interests, skills, and experience. Prerequisites: Please be interested and motivated. Math and/or computer programming experience are desirable but not necessary. Contact: Patrick Shafto, [emailprotected] http://web.mit.edu/cocosci/ 4) Fall 2005 Faculty Supervisor:Stefanie Shattuck-Hufngel Combined Linguistics and EECS/RLE Speech Group UROP: This project involves identifying disfluent regions in large files of digitized speech, and analysing them as evidence to help evaluate proposed linguistic grammars, theories of sound change, and models of the speech production planning and speech perception processes. Related aspects of the project include learning to label the music of spoken language (i.e. the intonation and rhythm, also called prosody), close acoustic analysis of the speech signal, classification of error types, and labelling of speech-accompanying gestures in video recordings of the speaker, in order to align head and hand gestures with the spoken prosody. Some knowledge of phonology/phonetics, acoustics, signal analysis, music, computer science and/or cognitive science will be a plus. Positions available for pay or for credit; some possibility of continuation into IAP, the spring term and a summer position. contact: Stefanie Shattuck-Hufngel, Speech Group, RLE ([emailprotected]) or Adam Albright ([emailprotected]) Between Sept 9 and 13, please contact Prof. Albright 5) McGovern Institute/ BSC/ Kanwisher Lab (Course 9) Faculty Supervisor: Prof. Nancy Kanwisher Neuroimaging studies of scene perception There are two openings for UROPs in the Kanwisher Lab. 1) Network Modeling Software Development: This project will involve developing software which will enable analysis of functional MRI data using support vector machines and independent component analysis. The individual would need a high level of mathematical and programming knowledge (and a keen interest in statistical learning theories). 2) Functional MRI Analysis: This project will involve the analysis of fMRI data using existing statistical packages as well as the opportunity to be directly involved in the acquisition of MRI data from subjects. The individual would need to be familiar with Matlab and Unix environment. Prerequisites: Interest in Neuroimaging, Interest in Perception, Familiarity with Matlab and Unix, Good organizational skills. Contact: Contact: Mark Williams, [emailprotected]
Sunday, May 24, 2020
Marketing Analysis The Two Marketing Techniques Essay
Introduction This essay will look at the two marketing techniques an organisation can follow these include; marketing orientation, which would mean that companies focus is on their consumers and the activity in the market, they will look at what the currents demands are and focus their product/service around this, most companies which provide a service will follow this method as their business model will typically be around a meeting a customerââ¬â¢s needs to generate business and new leads via marketing that meets the wants of what the consumers are looking for. The second method is product orientation; this is a business approach or philosophy in which whatever a company makes or supplies is the focus of the management s attention. Companies who deliver food products may fall under product orientation as the focus may only be on creating a quality product which would then sell itself to the customers. These twp methods are aurgualbly oppositive ends of the spectrum and the focus of this repo rt will be to take a deeper look into each of these models, highlighting th advantages and disadavatages of both, also looking at what steps a business will take to ajust their orientation. Both methods have positives and negatives, and one will fit into a business model more than the other. Neither of these method is right or wrong, the key is to making sure a company is maximising their sales by implanting the best fit method. Marketing Orientation The marketing orientation isShow MoreRelatedP3 how to be a boss1426 Words à |à 6 PagesP1: Describe how marketing techniques are used to market products in two organisations. P2: Describe the limitations and constraints of marketing. P3: Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans. P4: Use marketing research for marketing planning. P5: Explain how and why groups of customers are targeted for selected products. P6: Develop a coherent marketing mix for a new product or service. Merit M1: CompareRead MoreAn Analysis of the Strategic Industry Model: Emergent Technologies902 Words à |à 4 PagesAn analysis of the case Strategic industry Model: Emergent Technologies Case summary The case Strategic industry Model: Emergent Technologies is about the company called Emergent Technologies which was considering venturing into the desktop computer market. Due to the fact that the market was already dominated by major brands from various parts of the world (), it was necessary to conduct a market research and analysis. The issue for the company was whether it would gain sufficient market shareRead MoreMarketing Research Reveals Consumer Behavior1594 Words à |à 7 PagesMARKETING RRESEARCH Marketing Research plays a very significant role in identifying the needs of customers and meeting them in best possible way. The main task of Marketing Research is systematic gathering and analysis of information. It can be defined as the function that links the consumers, customers, and public to the marketer through information ââ¬â information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketingRead MoreMarket Analysis for Product Software1244 Words à |à 5 PagesMarket analysis for product software Market analysis for product software consists of a number of techniques that allow an organization to collect and disseminate information from their external environment of software products for use in determining their market strategy and actions. For example, market analysis helps to determine critical strategies for new software products such as time-to-market length, creating product differentiation, creating and preserving supplier credibility, developingRead MoreReview Of Changing Perspective Of Marketing Planning1334 Words à |à 6 PagesCompile Marketing Audits 1.1: Review of Changing Perspective in marketing Planning: Marketing planning is a medium which helps a company to form different marketing strategies for gaining favourable market place where it can earn more profit. Marketing planning has undergone various changes in last decade because of dynamic environment, innovation, technology and changing preferences of customers. So in that context there are mainly two approaches of marketing planning: 1: Traditional marketing planRead MoreMarketing Research Literature Review1259 Words à |à 6 PagesMarketing research I have chosen the market research because it is the very first step of most economical process. Philip Kotler (1994) define the marketing research as ââ¬Å"function that links the consumer, customer, and public to the marketer through information-information used to identify and define marketing opportunities and problems; to generate, refine, and evaluate marketing actions; to monitor marketing performance; and to improve understanding of the marketing process. Marketing researchRead MoreAnalyzing Market Trends And Developments Essay1706 Words à |à 7 Pagesfor TEE company Dear Ling, Here is the marketing analysis report of T-House company according to BSBMKG507 Interpret Market Trends and development. The full report is attached. Please reply me with feedback about the report. Kind regards, Sanchai N. Assessment Task 2: Project ââ¬â Market analysis Introduction T-House company is selling chestnut imported from China under Australian brand. The company is now distributing chestnuts to buyers around Melbourne. Two main customers are the local restaurantsRead MoreDifference Between Sensory And Marketing Research1198 Words à |à 5 PagesDifference between Sensory Evaluation and Marketing Research Sensory evaluation plays a crucial role in controlling the quality of food products. More and more rules and principles of sensory evaluation are applied to the domain of product (food) development and this is bringing the concepts of marketing closer to the sensory evaluation. Differences in the basic motivations of both the concepts generate tension when firms try to unite or create cooperation between them. Many corporations try to fosterRead MoreMarket Analysis for Product Software1257 Words à |à 6 PagesMarket analysis for product software Market analysis for product software consists of a number of techniques that allow an organization to collect and disseminate information from their external environment of software products for use in determining their market strategy and actions. For example, market analysis helps to determine critical strategies for new software products such as time-to-market length, creating product differentiation, creating and preserving supplier credibility, developingRead MoreMulticollinearity in Customer Satisfaction: Design and Production1223 Words à |à 5 PagesWhitePaper Multicollinearity in Customer Satisfaction Research Jay L.Weiner, Ph.D. Senior Vice President, Director of Marketing Sciences Jane Tang Vice President, Marketing Sciences Editorial Board Leigh Admirand Julie Busch Tim Keiningham Design and Production Roland Clifford Barbara Day About Ipsos Loyalty Ipsos Loyalty is a global, specialized practice dedicated to helping companies improve business performance through customer satisfaction management, customer relationship management
Wednesday, May 13, 2020
Essay on Chivalry - 2466 Words
Chivalry Chivalry, as defined by Encyclopedia Americana is a system of values and ideals of conduct held by knights in medieval Europe. In its institutional form, chivalry was an informal, international order to which many, but not all, of the ruling class (nobility) belonged. The word is derived from the Latin caballus (horse) through the French chevalier (ââ¬Å"horsemanâ⬠or knight). Chivalry was born from Feudalism in the late middle ages introducing a new, feminine point of view stressing virtue and ethics. It was a time of renewal and need. There were new towns and cities of trade everywhere, thus creating the need to travel. However, in order to travel there must be someone left behind to tend to the work that must be done.â⬠¦show more contentâ⬠¦One of the most influential women of medieval times was Eleanor of Aquitane. She greatly contributed to the growth of Chivalry and Courtly Love. She was married several times, first to King Louis VII of France and then to King Henry II of England. Her travels allowed her to be influential to both countries. Even before her marriages she owned great amounts of land, making her very powerful. This was a rarity for a woman in her time and she was not afraid to use her power to gain advantage. She at one time accompanied her first husband, Louis VII, on his second Crusade contrary to what the church (ruling government at the time) said. Poets received encouragement from Eleanor to write poems and sonnets from a womans point of view, this was also unheard of before the late Middle Ages. During her marriages, there were rumors of affairs had by the ââ¬Å"Great Queenâ⬠. Along with her plans to lead her sons in a rebellion against their father, these rumors were enough to cause Henry II to lock Eleanor away as a punishment until the time of his death. During the reign of her son King Richard, Eleanor started the ââ¬Å"Courts of Loveâ⬠which contributed to giving women a higher standing in soc iety. The ââ¬Å"Courts of Loveâ⬠were a gathering of enthusiastic young women who debated and ridiculed the ideals of love presented to them by poets and knights of the court.Show MoreRelatedChivalry Is Not Dead : Chivalry1781 Words à |à 8 Pagesme a superhero...Iââ¬â¢m doing it because I can take this one moment out of my day to demonstrate the archaic act of chivalry. Some say that chivalry is dead... Chivalry is not dead...chivalry is merely changed and if I have to be honest I would say that chivalry is changed for the better. The problem people have with modern day chivalry is its correlation with their definition of ââ¬Å"chivalryâ⬠... which is...according to Websterââ¬â¢s dictionary, ââ¬Å"Gallantry, courtesy and honor. The noble qualities a knight wasRead MoreChivalry Essay1802 Words à |à 8 PagesHow important was chivalry in molding the cultural world of the upper classes? The word chivalry comes from the French term ââ¬Å"chevalrieâ⬠which when literally described meant the warrior attributes of armed knights on horseback. When the word was first used it did not have many, if any, of the moral or social aspects with which were later attributed to it. Reaching the later periods of the Middle Ages there begins to be a consensus opinion on the definition of a chivalrous knight. This knight wouldRead MoreMedieval Chivalry Essay1668 Words à |à 7 PagesEach different aspect of the code of chivalry held a separate role in society. Whether it be religious or barbaric, chivalry tended to hold a moral guideline among those who followed it. This moral guideline held them true to their duties to man, God, and women (Sex, Society, and Medieval Women). All of which are reflected in the three themes of Chivalry: Warrior chivalry, religious chivalry, and courtly love chivalry (Sex, Society, and Medieval Women). These three hold their individual roles, allRe ad MoreThe Code of Chivalry Essay1032 Words à |à 5 Pagesmotto of chivalry is also the motto of wisdom to serve all, but love only oneâ⬠(Balzac 1). During the Medieval Age, there once existed a moral system that introduced a set of conducts such as, virtues, honor, and courtly love. This was known as the Code of Chivalry. These codes where available and practiced in knights daily life. The idea of chivalry is extremely valuable to the people, that even everything a knight wore symbolized something valuable or unique. In other words, chivalry was no gameRead MoreThe Use Of Gunpowder And Firearms Triggered The Decline Of Chivalry1224 Words à |à 5 PagesMilitary speaking, it is often stated that the introducing of gunpowder and firearms triggered the decline of chivalry. Richard Kaeuper, on the contrary, explains that this improved military technology ââ¬Å"may be too abrupt, for who would not be reluctant to sign a specific, dated death warrant to mark the end of [chivalr y, which is] so persistent and so complex.â⬠1 Moreover, it is not the first time that knights had to adapt to new military techniques. For instance, during the Hundred Year War (1337-1453)Read More The Contradiction of Chivalry and Courtly Love Essays899 Words à |à 4 PagesThe Contradiction of Chivalry and Courtly Love Two conflicting disciplines are prevalent throughout Arthurian Legend; that of chivalry and that of courtly love. The ideal of each clash throughout the medieval tales, and it is impossible to interfuse the two models for society. Chivalry is a masculine code, an aggressive discipline, whereas courtly love is based upon women - their needs, wants, and desires. The consistent problem if Lancelot and Guinevereââ¬â¢s adulterous relationship in differentRead More The Decline of Chivalry Explored in Araby and AP Essay1211 Words à |à 5 Pagesrealize that romantic gesturesââ¬âin fact, that the whole chivalric view [sic] --- are, in modern times, counterproductiveâ⬠. These stories, despite the differences between the two characters, clearly show that the characterââ¬â¢s world is changing, with chivalry becoming more obsolete. ââ¬Å"Arabyâ⬠tells the story of a young boy who romanticizes over his friendââ¬â¢s older sister. He spends a lot of time admiring the girl from a distance. When the girl finally talks to him, she reveals she cannot go to the bazaarRead MoreEssay about Chivalry in the Middle Ages: Illusion or Reality?1922 Words à |à 8 PagesThe ideals of chivalry are inextricably linked with the medieval period, and even today it is an ideal we still pay lip service to. Many historians however have questioned whether the knights and nobility of the time actually took it any more seriously than we do. Johan Huizinga described it as ââ¬Å"a cloak for a whole world of violence and self-interestâ⬠, an ââ¬Å"illusion of society [that] clashed with the reality of thingsâ⬠, and in our rather cynical age, this is probably the predominant view of theRead MoreThe Code Of Chivalry And The Fundamental Thoughts And Actions Of Human Nature1499 Words à |à 6 PagesMary Gamboa English 2223 Jennifer Smith 26 November 2015 Sir Gawainâ⬠¦ Chivalric? By analyzing Sir Gawainââ¬â¢s attempts of following the Code of Chivalry and the fundamental thoughts and actions of human nature helps to further analyze Gawainââ¬â¢s character. The definition of Chivalry is the ââ¬Å"set of values and code of conduct for the medieval knightly classâ⬠(Shatz) examining Gawainââ¬â¢s attempts to achieve his goal of being the perfect chivalric knight, the nature of his obstacles has to beRead More Chivalry in Sir Gawain and the Green Knight, The Knightââ¬â¢s Tale, and Maloryââ¬â¢s Morte2061 Words à |à 9 Pages The term ââ¬Å"chivalryâ⬠refers to one of the most popular medieval social ideals. Indeed, this term has excited the imagination of poets and readers throughout history, and modern cultures continue to revise the chivalric ideals of past ages. However, pinpointing what the term meant within the medieval period is difficult at best. The source of this difficulty lies within the fact that there was never one consistent definition for chivalry. Indeed, the meaning of the word seems to shift between
Wednesday, May 6, 2020
E-Business and Intellectual Property Free Essays
E-Business and Intellectual Property Daniel J. Nauertz Contemporary Business Law/421 Monday, May 21, 2012 Joesph Eshelman E-Business and Intellectual Property Companies may find that licensing is an attractive way to market their products in the United States particularly in industries where technology can quickly become obsolete. Licensing may be more effective and less costly than either exporting goods or establishing a branch or subsidiary. We will write a custom essay sample on E-Business and Intellectual Property or any similar topic only for you Order Now The U. S. government plays no part in promoting licensing in particular sectors. The U. S. system of patents and trademark licensing is highly developed and many licensing arrangements are possible between U. S. and foreign companies. Companies themselves may use licensing to tap into the domestic market expertise of U. S. companies but the disadvantage would be that companies may find the patent application and defence process to be expensive and time consuming and that licenses are subject to U. S. antitrust laws, such as the World Trade Organizations Trade Related aspects of Intellectual Property (TRIPS) framework. When analyzing the legal issues of e-business and intellectual property, one must include privacy, ethics and security. The U. S. has well developed systems of licensing that protects patents, trademarks and copyrights. Each has its own set of rules and procedures. The U. S. Patent and Trademark Office (USPTO) of the Department of Commerce issues patents and trademark registrations. Any person who invents or discovers any new and useful process, machine, manufacture or composition of matter or any new and useful improvements of these may obtain a U. S. patent. The Patent laws make no distinctions based on the inventors citizenship. It is legal and customary to require employees to assign their patent rights to their employers. The basic law specifying the subject matter for which a patent might be obtained and the conditions for patentability took effect in 1953 (Title 45 of the US Code). The Ominbus Trade and Competitiveness Act of 1988 amended U. S, patent law to expand protection for owners of U. S. process patents. A U. S. trademark relates to any word, name, symbol or device used in the trade of goods or services to indicate the source or origin of the oods or services and to distinguish them from the goods or services of others. Trademarks may be obtained to prevent others from using confusingly similar marks, but they may not be used to keep others from manufacturing the item or offering the services concerned. Trademark rights in the U. S. are now acquired through common law use requirements and not as in many countries, through fi rst registration. U. S. law does not allow for the filing of intent to use application which provides a constructive first use date based on the filing date. A trademarks continued use, therefore is necessary for the protection to remain in force. The Trademark Counterfeiting Act of 1984 imposes criminal penalties such as seizure, steep fines and possible prison terms for trafficking in goods or services bearing a counterfeit mark. Trade secrets are considered a form of property. Since enactment of the Economic Espionage Act in 1996, the U. S. Department of Justice has been granted jurisdiction over the protection of trade secrets. The departmentsââ¬â¢ computer crime and intellectual property section is the responsible agency. Following the general guidelines of the trade secret doctrine the owner of a trade secret has the right to use it to his economic advantage. The law protects the holder of a trade secret against disclosure gained by improper means, such as theft, wiretapping, or even aerial reconnaissance. Trade secret law does not offer protection, against discovery by fair and honest means, such as independent invention, accidental disclosure or reverse engineering. The copyrights act of 1976 provides that the U. S. copyright protection is automatically extended to original works of authorship, at the time of their creation. This provides the owner with exclusive rights to reproduce and sell a work. Works that can be copyrighted include motion pictures, sound recordings and computer software. So as we assess the different types of and legal protections for intellectual properties we see that the holders of a U. S. patent, trademark or copyright may sue the infringer through the U. S. Federal court system, though the process can be long and costly. The holder may also obtain an injunction and sue for damages. Intellectual property and e-commerce. (2010). Country Commerce. United States, 67-82 Melvin, S. P. (2011), the legal environment of business: A managerial approach: Theory to practice. New York, N. Y: McGraw-Hill/Irwin How to cite E-Business and Intellectual Property, Papers
Tuesday, May 5, 2020
CANADA Did You Ever Stop And Wonder How Much We Take The Place We Live Essay Example For Students
CANADA Did You Ever Stop And Wonder How Much We Take The Place We Live Essay for granted? If you were to take the time, you would discover how diverse are Canadas history, geography, climate, economy, cultures and government. Did you know it is the largest country in the world now that U. S.S.R broke up. Specifically, Canada is 9,922,330 square km. Did you know that Canada used to be named Kanata? Yes, Kanata is an Indian word meaning village. It was not until July 1,1867 that Kanata was renamed Canada. Canada was originally discovered by Jacques Cartier an explorer from France who sailed down the St.Lawrence in 1534. Cartier we believe was the first to set foot on Canadian soil. He marked his presence with a flag claiming it his land.Over the years, Canada has developed into the home of the largest free-standing structure in the world. Canada,(a great tourist attraction)is also home of the largest water fall in the world. Our farmland unlike a lot of others has a variety of climate. The warmer summer climate ranges from +10 +30 and the cooler climate ranges from anywhere to -10 -30. Despite the changes in temperature, Canadas precipitation is very light.Our home is enclosed by the United States of America, south, the Pacific ocean and Alaska on the west side, the Atlantic ocean on the east side and the Arctic up north. One of the dominant reasons Canada is so well populated is due to the fact of our financial status. At this present time, the economy is not doing too well, but whos is? Canada is highly industrialised by manufacturing Automobiles, food, liquor and tobacco.We as a Unified country accept other cultures and religions. Canada has about every nationality possible and together they form a great home. Despite the many cultures, Canadas main languages are english and french. Canada is a democracy. This means the government is elected by all the people. It is responsible for managing the country, forcing laws, building roads and helping the country run smoothly. Canada has three main levels of government: Federal, Provincial and Municipal. The house of commons lies in Ottawa, Ontario. While the Queen is not present, her representative, the Governor General is in charge. He ranks higher than the Prime Minister. In conclusion, I hope I have raised your awareness of Canadas varied history, geography, economy, climate, cultures and government. This is great country that we live in. I am truly proud to be a Canadian.Extras Canada in its history to date has had five flags. The First, was a white flag with three gold fleurs-de-lys. This flag was used by Cartier in his voyage up the St. Lawrence and by Champlain in his explorations of eastern Canada. It was under this flag that the French lived until the fall of Quebec in 1759. The flag was used by the English from around 1700 was the Union Flag which contained two crosses-the cross of St. George and the cross of St. Andrew and St. Patrick was introduced. This flag is still used in Canada for special occasions. The Red Ensign was approved in 1945 for use by Canadians overseas and on certain occasions in Canada. The flag was used until 1965. The Royal Canadian flag was authorized by Royal Proclamation on February 15, 1965, following approval by Canadian House of Commons and Senate in December 1965. The Canadian flag is red. In its centre is a white square the width of the flag, with a single Red Maple Leaf in the centre. The flag must always be twice as long as it is wide so that it makes a square when folded in two. The colours white and red were given to Canada by King George V, on November 21, 1921, when he granted arms to Canada on the recommendation of the canadian government. .u66b936a648cfd0cb1c073692dac76188 , .u66b936a648cfd0cb1c073692dac76188 .postImageUrl , .u66b936a648cfd0cb1c073692dac76188 .centered-text-area { min-height: 80px; position: relative; } .u66b936a648cfd0cb1c073692dac76188 , .u66b936a648cfd0cb1c073692dac76188:hover , .u66b936a648cfd0cb1c073692dac76188:visited , .u66b936a648cfd0cb1c073692dac76188:active { border:0!important; } .u66b936a648cfd0cb1c073692dac76188 .clearfix:after { content: ""; display: table; clear: both; } .u66b936a648cfd0cb1c073692dac76188 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u66b936a648cfd0cb1c073692dac76188:active , .u66b936a648cfd0cb1c073692dac76188:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u66b936a648cfd0cb1c073692dac76188 .centered-text-area { width: 100%; position: relative ; } .u66b936a648cfd0cb1c073692dac76188 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u66b936a648cfd0cb1c073692dac76188 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u66b936a648cfd0cb1c073692dac76188 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u66b936a648cfd0cb1c073692dac76188:hover .ctaButton { background-color: #34495E!important; } .u66b936a648cfd0cb1c073692dac76188 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u66b936a648cfd0cb1c073692dac76188 .u66b936a648cfd0cb1c073692dac76188-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u66b936a648cfd0cb1c073692dac76188:after { content: ""; display: block; clear: both; } READ: International Business Ventures Essay The Maple Leaf has always been an emblem of Canada. There is no significance to the eleven points of the leaf. It is stylized or conventional in form, as is common when things found in nature are used as flags, banners or arms. Note- When hoisting the flag or descending, never let it touch the ground. This shows a lack of respect toward your country and your people.
Tuesday, March 31, 2020
Social Survey Sex
The participants are three males and three females and are all heterosexual. Two of the females are 22 years old and are in committed relationships whereas the other female is 23 years old and is single. Two of the male participants are 22 years old and single. The other male participant is 28 years old and is in a committed relationship.Advertising We will write a custom essay sample on Social Survey: Sex specifically for you for only $16.05 $11/page Learn More All the participants agree that it is acceptable to have sex before marriage. However, the males are more liberal than the females because they all think that the maximum duration that a couple ought to take before engaging in sex is one month. The females, on the other hand, think that the minimum time before engaging in sex ought to be six months. This means that the males are likely to engage in sex earlier than the females. In addition, the male subjects agree with having friends for purely s exual acts without committed relationships. Two of the females are not interested in a ââ¬Å"friends with benefitsâ⬠relationship. However, only one of the females accepts that she can consent to a ââ¬Å"friends with benefitsâ⬠relationship if the guy in question is someone who she likes. The males are sexually liberal than females because most females tend to get involved emotionally and psychologically with their sexual partners. Males, on the other hand, simply view sex as the physical act. They, therefore, do not attach themselves emotionally to their sexual partners hence the ability to have sex (without a committed relationship) with many partners without a sense of guilt. The definition of dating varies with gender to some extent. The male participants see dating as ââ¬Å"hanging outâ⬠with a friend of the opposite sex, which may include sex. The females view dating as spending time with someone without involving sexual activity. All the participants agree à ¢â¬Å"booty callâ⬠has sex as the sole intention. Their thoughts on hooking up are diverse and do not correlate with the participantsââ¬â¢ age or gender. For example, some participants think that hooking up includes sex as the key agenda while others think that hooking up has different results. The participants unanimously agree ââ¬Å"open relationshipsâ⬠promote promiscuity and no one is willing to be part of open relationships. The participants also agree that cheating involves having a relationship (sexual or not) with someone other than oneââ¬â¢s official spouse. Technology makes dating convenient since people can communicate effortlessly via email and online chatting services. Technology also facilitates meeting new people. However, technology makes it easy for unfaithful spouses to cheat on their partners.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More The male participa nts are open to online dating. The females, however, find online dating a misuse of time as they do not trust the people they meet online. The two parties reach a compromise that watching pornography does not affect relationships. However, all males are willing to watch pornography with their partners whereas only one of the three females is willing to do so. None of the participants agrees on swapping of partners or ââ¬Å"swinging.â⬠The 28-year old male subject is the only one who agrees to have a threesome. All these outcomes are because everyone regardless of age or gender tends to guard jealously their sexual partner. This essay on Social Survey: Sex was written and submitted by user Janiya Skinner to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Saturday, March 7, 2020
How To Power A Successful Blog Through Storytelling With Jeff Bullas
How To Power A Successful Blog Through Storytelling With Jeff Bullas How do you deliver traffic to your blog? How do you move from chasing an audience to attracting and keeping one? Today, weââ¬â¢re talking to Jeff Bullas, an internationally renowned speaker on digital marketing, including social media, blogging, and brand building. His mission is to help people win at business and life in the digital world through the art of storytelling. Storytelling: If people forget what you told them, they wonââ¬â¢t forget how you made them feel Marketers in different countries face the same problems; they all want more traffic and conversions How Jeff took a $10 investment to generate more than 25 million visitors Books and blogs that inspired Jeff Build credibility and create content Description of Jeffââ¬â¢s virtual team; how he avoids the office because it feels like work instead of fun Make your brand memorable Connection between storytelling, social media, and driving traffic to your blog Make your audience the hero of a journey; convince people that they are capable With traffic, you have to earn and own it to convert it to leads and sales Passion and purpose is not a destination, itââ¬â¢s a calling and journey Develop a daily routine that becomes a habit Where to start: Ask yourself, Why am I here? Whatââ¬â¢s my passionate purpose? Links: Jeff Bullas Website Jeff Bullasââ¬â¢ Blog Jeff Bullas on Twitter Jeff Bullas on YouTube The New Rules of Marketing and PR book Jeremy Epsteinââ¬â¢s blog Tim Ferrissââ¬â¢ 4-Hour Workweek book HubSpot Blog Deep Work book Building a StoryBrand book Contently The Storytelling Edge Todd Brown and Marketing Funnel Automation Gary Vaynerchuk AMP on iTunes leave a review and send screenshot to podcast@.com If you liked todayââ¬â¢s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes from Jeff Bullas: ââ¬Å"The reality is that itââ¬â¢s your story and thatââ¬â¢s where it starts to become powerfulâ⬠ââ¬Å"This is still very driven by what Im passionate about, which is making a difference, creating content, learning to write better, learning to tell better storiesâ⬠ââ¬Å"If you love what youre doing, that will make it so much easily to actually sit down and create content, inspire, entertain, and educate, thats whatââ¬â¢s really important.ââ¬
Thursday, February 20, 2020
BIO Assignment Example | Topics and Well Written Essays - 500 words
BIO - Assignment Example BMI was calculated as kg/m 2, and classified as lean, overweight or obese, depending on BMI for age and gender f or subject s below 18 years. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. Blood was withdrawn in the morning after an overnight fast (>10 hours) and collected in non-heparinized test tubes by an assigned physician. Fasting serum glucose and lipid profile (Total, LDL- and HDL-cholesterol and triglycerides) were measured using routine laboratory procedures (Konelab, Finland). All biochemical estimations and storage of samples were carried out at BRP, KSU, Riyadh, KSA.â⬠Quote: ââ¬Å"Data were analyzed using SPSS 11.5 (Chicago, Illinois) and variables were expressed as mean à ± standard deviation (SD) for continuous variables. Frequencies were presented in percentage (%). Student t-test was done to compare differences between 2 groups (with and without perceived stress). Bivariate correlations were done to determine associations between p erceived stress and metabolic parameters of interest. P-value was considered significant at Quote: ââ¬Å"Weight was recorded to the nearest 0.2 Kg using an international standard scale (Digital Person Scale, ADAM Equipment Inc., USA); height to the nearest 0.5 cm using the same scale. BMI was calculated as kg/m 2 , and classified a s lean, overweight or obese, depending on BMI for age and gender f or subject s below 18 years. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. Blood was withdrawn in the morning after an overnight fast (>10 hours) and collected in non-heparinized test tubes by an assigned physician. Fasting serum glucose and lipid profile (Total, LDL- and HDL-cholesterol and triglycerides) were measured using routine laboratory procedures (Konelab, Finland). All biochemical estimations and storage of samples were carried out at BRP, KSU, Riyadh, KSA.â⬠Al-Daghri, N. et al. (2014). Stress and cardiometabolic manifestations among Saudi Students entering universities: A
Tuesday, February 4, 2020
Three year strategic digital marketing plan Essay
Three year strategic digital marketing plan - Essay Example g the fact that Gap 360 is a relatively new company in this market, the success achieved by the company in its first and second year of trading is noteworthy. Having enjoyed a successful stint over the past two years, the company should aim to achieve a higher ground that provides robust foundation to become an undisputed leader in the market. In order to be able to reach the pinnacle in this market, Gap 360 must aim to attain a higher customer satisfaction index. This is precisely because a widening base of satisfied customers will serve as a sustainable source of profit for the independent travel service provider. However, the objective of higher customer satisfaction level can only be achieved if the company is able to increase its base of potential passengers which in actuality is the second objective that is specific to the requirement of the company. The objectives are very closely associated to each as one can only be attained if the other is accomplished. The fact can be evid enced with the third objective of the company which is to widen its products and service offerings (in terms of increasing number of destinations and types of trips) within five years of its launch. By doing so the company endeavours to attract greater number of passengers which in turn will provide them with the opportunity to offer superior quality services and hence, increase their customer base to a further level. Measureable: Gap 360 has to focus on increasing the amount of bookings done every year. In addition to that, they will also have to implement appropriate strategies in order to attain growth in the level of repeat sales per annum. As far as measurability of this objective is concerned, a target of 11,000 booking has been set which is to be achieved by 2016. On the other hand, a measurable target of 10% of the total bookings has been placed for repeat sales. Attainable: Given the size of the market in UK, the target that has been set in the section above is attainable.
Monday, January 27, 2020
Leadership Styles At Asda Plc Management Essay
Leadership Styles At Asda Plc Management Essay Knowledge is power, and information is nowadays one the most valuable assets if not the most valuable one. However [if not properly managed] information becomes rapidly useless, becoming a serious competitive disadvantage for any organization. Leaders play a crucial part in the game of knowledge management in all levels inside a company. The basic skills of any leader should make him/her able to solve problems, to make decisions, to plan, to manage meetings, to delegate, to communicate and to self management, but it also requires human qualities for nowadays good leaders are those who are capable of understanding and responding to the peoples needs and to the constant challenges and demands of modern days, without compromising the goals of the organization. Instead in the traditional model the leader would be at the top of the hierarchy as a chief authority. Currently a good leader is not the one who is feared [while occupying a power position inside an organization] but the one who is respected and trustworthy for its human qualities like character, values, ethics and beliefs, while combining it with other specific skills. Otherwise wont attract followers. But how can theories and leadership models are applied to a real situation evolving a real organization and how useful can that really become? Companys Introduction: ASDA will be used as a practical example of an organization: After War World I the milk prices were falling down rapidly, farmers had to protect themselves in response to that a farmer from Yorkshire (in association with other farmers) named J.W. Hindell created in 1920 the Hindells Dairy Farmers Limited to acquire or build both wholesale and retail outlets for their milk, guarantying a steady market and a floor price. That lasted about 25 years with a variety of dairy business, involving 9 companies in this process. This partnership became a public company in March 1949 (Associated Dairies and Farm Stores Limited), employing 1200 people. By 1965, Associated created a subsidiary [ASDA Stores Limited], extremely profitable. A new concept was launched: new extremely large stores were open, in abandoned warehouses or mills, offering a limited selection of goods at the lowest prices. By 1978, ASDA had 60 superstores and two years later more than à £1 billion sales mark. In 1984 John Hardman became managing director and decided that changes (including new look for stores, new lightningà ¢Ã¢â ¬Ã ¦) were needed or ASDA would fall behind , the ASDA Brand new line of foods would emerge to increase sales including other measures , under Hardman à ´s direction the company sold not only but also the Associated Fresh Foods, concentrating only in superstores and expanded line of food stores, only expectation was Allied, a chain of carpet and drapery stores ,the Group was not able to sell it. ASDA acquired 62 of rival Gateways superstores, the company kept on full expansion. In 1991 after Hardman resigning Archie Norman took and the next several years were dedicated to restructuring, renewing the brand image, lowering prices and product mix and in 1995 the profits were increasing again as compared to 1992. Then in 1999 the U.S. retail giant Wal-Mart Stores Inc. offered to takeover ASDA and in 2000, after the acquisition, launched Smart Price, a new brand based on Wal-Mart. ASDA with 259 stores is now the second largest retailer in the UK, having a very big competitive advantage: price competition in a variety of shops, which helps customers to relate with the company. Also under Wal-Marts wings ASDA has been adding new departments like: pharmacies, opticians, jewellery, besides selling music, videos, and books. Examine the impact of different leadership attributes and skills on work groups There is no universal academic concept of Leadership there are as many definitions as the number of scholars studying it (combination of certain characteristics, skills, process à ¢Ã¢â ¬Ã ¦). It can be described as the result of a process by which an individual influences others in order to accomplish a common goal. Leadership should not be confused with power or authority for it is a wider concept, demanding much personal effort from the leader in order to fully mobilize the people in achieving that common goal mostly supporting all strategy on top of the companys values and culture. Many theories try and keep trying to identify the skills that a good leader should have, some became popular and important tools for management and leadership until now. John Adairs Action-Centred Leadership Model supported leadership has 3 main responsibilities: task, team/group and individual, keeping all these 3 responsibilities in the right balance the success would be guaranteed: better quality, sustains morale, develops the team and also highlights the intervention of the leader as a successful one. The leader, like in Tom Peters theory also, should be inspiring to others, showing enthusiasm, commitment and ability to pass all that to the people. Although he argued that the situation itself would appoint the leader and determinate what kind of leadership, nevertheless some leaders need innate characteristics like military ones (need courage), other human qualities like integrity, wholeness and moral sense were considered essential to any leader. Elizabeth Moss Kanter focused on empowerment [key to human motivation] management should be available for those usually put aside, like women, clerical workersà ¢Ã¢â ¬Ã ¦ decentralizing authority with the creation of other small and autonomous groups. Early researches on leadership are more behavioural searching to classify personal features that set efficient leaders apart from other people. Works like Daniel Golemans and also Higgs and Dulewicz work (among others) about emotional intelligence theory became very popular. EQ has become a very important factor to select and recruit, for management development, job profiling, HR planning, customer relationsà ¢Ã¢â ¬Ã ¦ even to reduce stress by decreasing conflict, improving relationships and communication, stabilityà ¢Ã¢â ¬Ã ¦). Daniel Golemanà ´s EQ theory (EQ Emotional Quotient) is a revolutionary concept by defending that success does not depends only of the IQ (Intelligence Quotient), but also behaviour and character are twice important. His studies lead him to develop a model containing several personal (e.g. capability of understand oneself, self-control, self motivationà ¢Ã¢â ¬Ã ¦) and social competences (Organisational awareness, Change catalyst, Building bondsà ¢Ã¢â ¬Ã ¦), necessary for a good leadership. This is a tremendously important contribute most of all to develop people and organizations allowing to understand peoples behaviours, attitudes, potential, styles in management and interpersonal skills. Higgs and Dulewicz divided Emotional Inteligence in 3 major areas: Drivers: motivation and decisiveness, skills that give people the necessary energy for achieving goals. Constrainers: conscientiousness, integrity and emotional resilience (control and smooth the excess of drivers) Enablers: sensitivity, influence and self-awareness, skills that help performance and the success of individuals In result a successful leadership would be the sum of EQ, IQ and also Managerial Competence (MQ). In their theory the EQ of an individual (interpersonal sensitivity, self-awareness à ¢Ã¢â ¬Ã ¦) is also result of cognitive ability and certain management competences; EQ is also affected by drivers and constrainers. Impact of leadership attributes and skills: Psychologists Litwin and Stringer at Harvard University developed research among top companies all over the world, in order to investigate the connection between leadership behaviour, team climate and performance ,they identified 6 types of effective leadership styles creating a (ILS) the inventory of leadership. Coercive: gaining immediate compliance from employees Authoritative: long term vision and leadership Affiliative: generates trust and harmony Democratic: allows group consensus and creating new ideas Pacesetting: leading by example and finalization of tasks to high standards Coaching: the professional evolution of employees. The ILS helps to understand the leadership from the side of those who are led, it provides the leader the choices for leadership behaviour focusing on the individuals and how their behaviour affects team à ´s results. Also, these 6 leadership styles would produce a positive and stable climate inside the organization improving motivation and performance. Climate was measured using some criteria to measure employees perception on how they were treated (like: amount of responsibility given; the clarity of goals and objectives; team spirit à ¢Ã¢â ¬Ã ¦). They also concluded that organizational climates would vary according to the leadership styles, proving that the leaders personal qualities and actions have definitely a major impact on others. Explain how different theories, models or principles of leadership can be used to gain insights into leadership requirements for a given organisational context Mostly Re-developing of envision is not very much inaugurating, an entirely new envision for organisation as it is coming back the organisation that is failed to keep possession of its way to their main agenda. The new CEO Archie Norman took into command as CEO of ASDA Supermarket chain in the UK in 1991. That time ASDA was going diminishing, descending to a poor and poor position as compare to their competitors e.g. Tesco, Sainsburys and Safeway. Basically ASDA was losing its way as it tried to race with Sainsburys and Tesco by going upmarket, ASDA was at that time using a major designer to remodel their stores, Increasing their Product range, Introducing own-label products and appointing new management to give a big support to their stores. So ASDA was doing lots of new ideas due to ASDAs costs Rose. Because of costs rising ASDA trying prices up and do to this ASDA was going away from their core customers. About three-quarters of ASDAs stores in that areas where the average income of people was below as average standard income. People were going on the cheapest prices to purchase their food. ASDA had also introduced new range of non food retailing products like furniture and carpets. So ASDA had led to a à £1 billion debt burden. Archie Normans challenge was to take ASDA of their First Position, which he termed the Virtuous Circle revaluating the customary price with different of 5 to 7% below of their competitors and helpful and friendly service. That was definitely difficult by financial point of view but with the good effort ofASDA Way of Working it became possible. With the effort of Norman the new approach was formed to transform that became an all-powerful and no races system to one where employees enjoyed work and regularly providing customer service with a personality derived from the heart of the company The struggle of Norman started daily huddles (like meeting) with managers and colleagues instead of weekly huddles, Introduced Sharing option for all employees of ASDA with same terms from top to bottom, with All efforts of ASDA Colleagues ASDA brought biggest increase in sales. Everyone had right to give suggestion directly to Archie Norman, So he got 14,000 suggestion just in first 18 months. So the profits margin within 5 years in 1991 à £168.3 million to à £304 million in 1996 when Archie Norman took command of ASDA as CEO role to Allan Leighton Evaluate the usefulness of the theories, models or principles of Leadership The World is entering in 21st Century, How many Development programs are try to focusing with usefulness of their leadership training. As resources are becoming more limited but the organisations are also trying to more and more accountable for meeting their goals. Taking Accountability and responsibility for improving youth leadership life skills today, Confident the assure for impressive leadership tomorrow. Define the leadership skills needed for a specific situation within an organization Leadership and learning are indispensable to each other.à John F. Kennedy The concept of Leadership in ASDA is slightly different while based in the servant leadership model, the leader is first a servant, and the mission of the leader is to serve others. Basically Servant leaders should help followers to develop their own values that support the organization in its mission (examples of this kind of leadership: Mahatma Gandhi, Mother Theresa, Nelson Mandela and the Dalai Lama. Training a leader is essential to any business success, mainly for small and medium sized companies, the leadership development as well as the people training has become a very important process, especially for companies who look to reduce costs and increase their revenues, and over the time companies who develop their human assets (leaders and people tend to have better results than those who dont. Propose methods to develop leadership skills to meet the specific requirements of a part of an organization A leaders skills can be sculptured and polished using different kind of methods like training courses, coaching, mentoring, by renewing the own methodology in leadership development programmes, making partnerships with well-known academics ,formal management programs, international study tours , experimental workshops, action learning projectsà ¢Ã¢â ¬Ã ¦ For example the CEO of U.K. grocery chain ASDA is responsible for profound structural changes like freezing wages, but also promoting transparency and egalitarianism in the organization, making ASDA a great place for everyone to work. Trust and openness increased as well as shareholder value in consequence. Such kind of leader is more participative, at same time capable of: Planning, effectiveness, Financial and commercial understanding, Innovation, vision, creativity, taking initiative, problem-solving and decision-makingà ¢Ã¢â ¬Ã ¦ The Belbin frame-work team roles model makes it possible for organisations to understand the weaknesses and strengths of individuals and creating more balanced teams to accomplish tasks and roles looking for the best performance of the team. This model could be quite useful when talking about a major company like ASDA with so many and such huge stores to manage, each one divided into several departments. A second benefit of this model applying to ASDA à ´s example is that it allows to point out the existence of Incompatibility inside a team, avoiding the mix of the wrong individuals is one of the key reasons why teams fail. An ineffective team may at times be nothing more than just a consequence of the wrong combination of people. Critically evaluate the use of a full range of methods of leadership development within the specified context There is a large variety of leader development methods, but there are 5 major ones (also adaptable to ASDA): Developmental relationships mentors and role models and also those who are designed to stimulate and support learning like coachers. Managers are expected to contribute to the development of their employees by teaching, coaching, giving feedback. Nowadays the online social networking sites allow the dissemination of information at an epidemical speed; Developmental assignments giving leaders the right challenge so they can develop their needs and goals (promotion, working in a multicountry project team; working in a joint venture) also very useful to develop cultural awareness and adaptability in a global era; Feedback Processes -ongoing honest feedback, there processes may include 360- degree feedback for all managers with direct reports, in the end of a project to obtain feedback from their teamà ¢Ã¢â ¬Ã ¦ Formal programs mainly off-the-job joining individuals to share learning and development experiences; Self-development activities (reading books, articles, using internet, all-staff meetingsà ¢Ã¢â ¬Ã ¦) The pursuit to understand leadership concept continues daily, within rapidly and ever changing century. Leaders are expected to focus their attention on a more ethical leadership and on how emotions form and sustain relationships, what kind of thinking will be used? How can a leader coordinate several people, many dispersed geographically? Conclusion: Leadership is common and necessary in all aspects of society and as a concept is not fully understood, daily challenged by constant demands of modern society, however there is no common definition of leadership no organization can stand without the leader fully understanding its values and culture, in order to strongly motivate and inspire the constituents that participate of the organization. Understanding the relationship between leader and the people is the key for any organizations success, not so much in a power or authority perspective, but looking also for more human characteristics and qualities. Being a leader also implies responsibilities and its also up to the public to support the practice of good leadership so it is even more important to understand the possibilities and weakness of leaders that is the true potential of theories and models of leadership.
Sunday, January 19, 2020
Success of Mcdonalds
As a husband and Father of two children, Iââ¬â¢d like to say Iââ¬â¢m an expert on McDonalds, especially the modern day McDonalds which is a lot different than when I was a kid. Today, McDonaldââ¬â¢s is practically everywhere in the world and is a part of their cultures. The explanation of McDonaldââ¬â¢s success can be derived from many things, but the ones that stand out are first their branding. They have been around for over sixty-five years and that certainly helps with branding. As of today, McDonaldââ¬â¢s success in the publicââ¬â¢s eye is that they have quality food at a low price that is given to the customer quickly with great service and clean facilities. The planning, organization, leadership and controlling by McDonaldââ¬â¢s are about as cutting edge as you can get when it comes to fast food restaurants. Iââ¬â¢m going to talk about these four points and they will tell you why McDonaldââ¬â¢s is the number one fast food chain in the world. The McDonaldââ¬â¢s chain is composed of company owned restaurants as well as franchised restaurants which make up over sixty-five percent of the operating McDonaldââ¬â¢s outlets. Now because of this many of the restaurants are controlled and run separate from one another. McDonaldââ¬â¢s is not just around to gain profits, but to survive not only the American recession, but also the global market. They strive to be the best employer for people in each community around the world, deliver operational quality to their customers in each and every restaurant and achieve profitable growth by continuing to expand their brand and using their strengths to continue to be innovative and take advantage of modern technology. So yes, McDonaldââ¬â¢s knows what they are doing, but that wasnââ¬â¢t always the case. Back when they first opened, they were only open for lunch and dinner. So approximately from 7:00 a. m. to 7:00 p. m. and they did well, but today most McDonaldââ¬â¢s restaurants are open twenty-four hours a day. Many fast food chains have copied this idea in order to keep up with McDonalds. From a planning standpoint, McDonaldââ¬â¢s is always coming up with innovative ideas to continue to their branding. When you watch a couple hours of television in the evening, no matter what channel, you are going to see a McDonaldââ¬â¢s commercial. They are typically very fresh and memorable and thatââ¬â¢s without a doubt on purpose. The planning that goes into McDonaldââ¬â¢s marketing is to always be two steps ahead of their competition. You also probably canââ¬â¢t help but see at least one billboard from McDonaldââ¬â¢s on the way to work. Again, this to McDonaldââ¬â¢s in your head for breakfast, lunch and dinner. Another big part of McDonaldââ¬â¢s planning is to stay modern. Our American culture has gotten increasingly obese over the decades and McDonaldââ¬â¢s takes a lot of heat for this. This is why they came up with their healthy menu a few years back so people had the choice to eat healthy. I believe another big part of McDonaldââ¬â¢s planning is to tap into markets that they havenââ¬â¢t reached before. Sure McDonaldââ¬â¢s has been serving coffee for years, but who doesnââ¬â¢t like a good cup of Starbuckââ¬â¢s coffee? I know I love my Starbuckââ¬â¢s in the morning and this is where McDonaldââ¬â¢s decided to tap into the gourmet coffee drinker market recently by coming up with the McCafe. They now serve frappuccinos, gourmet coffee and iced coffees. This was brilliant in my opinion because now when you go to McDonaldââ¬â¢s in the morning for your Egg McMuffin, you can now get a Starbucks quality gourmet coffee. McDonaldââ¬â¢s has done very well with this addition to their menu and this is why McDonaldââ¬â¢s has been and will continue to be the number one fast food chain in the world. As far as organizing, McDonaldââ¬â¢s has franchises all over the world now and they continue to grow at a blistering pace. Their goal is to make sure that globally, each restaurant caters to specific cultures. What is on the menu in my southern California McDonaldââ¬â¢s is different that say a McDonaldââ¬â¢s in Europe. Having been stationed in Germany, I can definitely attest to this. So organizationally, McDonaldââ¬â¢s continues their success by globally rganizing and implementing innovations to each of their franchises all over the world. Even the McCafe, as new as it is, is launching in McDonaldââ¬â¢s franchises across the globe. Leadership is vital the McDonaldââ¬â¢s success. Without strong leadership, who knows what would have happened to the McDonaldââ¬â¢s brand. In 2001, the Hu man Resource Design Center for McDonaldââ¬â¢s Corporation initiated the development of a special leadership development program for a select number of high potential managers identified as candidates for possible promotion into a key role in its system, that of regional manager. The program was entitled ââ¬Å"McDonaldââ¬â¢s Leadership Development Experienceâ⬠. This program, now twelve years young, is breeding leadership within its own walls. Having read about the program, itââ¬â¢s very extensive and well thought out and this is just one of the reasons why McDonaldââ¬â¢s continues to have strong leadership. Now as far as McDonaldââ¬â¢s controlling is concerned, they do have very strict controls and guidelines in place to ensure that all of their restaurants are uniform. This is really one of the qualities that separate themselves from the competition. The strict controls in place for each McDonaldââ¬â¢s franchise donââ¬â¢t just apply to the ones here in the United States, but all over the world. Things like uniform restaurant hours, quality control standards and strict hiring criteria for employees are just a few of the things that McDonaldââ¬â¢s has in place to ensure that all of their restaurants in the world have a high standard of excellence. McDonaldââ¬â¢s has been successful for quite some time now and the four points I just wrote about are some of the reasons for their success. McDonaldââ¬â¢s will continue to be innovative and hold a high standard of excellence. I be in twenty year there will be new and exciting products from McDonaldââ¬â¢s as they continue to be the number one fast food chain in the world. McDonald's 24/7; By focusing on the hours between traditional mealtimes, the fast-food giant is sizzling, by Michael Arndt. Business Week. New York: Feb 05, 2007. , Iss. 4020; pg. 64, retrieved at 07/22/2010 from: http://www. businessweek. com/magazine/content/07_06/b4020001. htm Helm, B. (2010). Ethnic Marketing: McDonalds' Is Lovin' It. Bloomberg Business Week, retrieved May 15, 2011 at http://www. usinessweek. com/magazine/content/10_29/b4187022876832. htm A Golden Recipe for McDonaldââ¬â¢s Europe, by Kerry Capell(2010). A Golden Recipee for McDonalds' Europe. Business Week (on line), New York, July 18, 2008, retrieved at 07/200/2010 from: http://www. businessweek. com/globalbiz/content/jul2008/gb20080717_293203. htm Patton, L. (2011). Ronald McDonald Sidelined as Chain Toutes Lattes. Bloomberg Business Week, retrieved May 15, 20 11, at: http://www. businessweek. com/news/2011-03-02/ronald-mcdonald-sidelined-as-chain-touts-lattes. html
Saturday, January 11, 2020
Understanding Downsizing and Rightsizing
DOWNSIZING AND RIGHTSIZING Downsizing: The downward migrations of business applications are often from mainframes to PCs due to low costing of workstation. And also todayââ¬â¢s workstations are as powerful as last decadeââ¬â¢s mainframes. The result of that is Clients having power at the cost of less money, provides better performance and then system offers flexibility to make other purchase or to increase overall benefits. Rightsizing: Moves the Client/Server applications to the most appropriate server platform, in that case the servers from different vendors can co-exist and the network is known as the ââ¬Ësystemââ¬â¢. Getting the data from the system no longer refers to a single mainframe. As a matter of fact, we probably donââ¬â¢t know where the server physically resides. Upsizing: The bottom-up trend of networking all the standalone PCs and workstations at the department or work group level. Early LANs were implemented to share hardware (printers, scanners, etc. ). But now LANs are being implemented to share data and applications in addition to hardware. Mainframes are being replaced by lesser expensive PCââ¬â¢s on networks. This is called computer downsizing. Companies implementing business process reengineering are downsizing organizationally. This is called business downsizing. All this would result in hundreds of smaller systems, all communicating to each other and serving the need ofà local teams as well as individuals working in an organization. This is called cultural downsizing. The net result is distributed computer systems that support decentralized decision-making. This is the client/server revolution of the nineties As client/server technology evolves, the battle cry is now right sizingââ¬âdesign new applications for the platform they are best suited for, as opposed to using a default placement. An application should run in the environment that is most efficient for that application. The client/server model allows applications to be split into tasks and those tasks performed on individual platforms. Developers review all the tasks within an application and determine whether each task is best suited for processing on the server or on the client. In some cases, tasks that involve a great deal of number-crunching are performed on the server and only the results transmitted to the client. In other cases, the workload of the server or the trade-offs between server millions of instructions per second and client millions of instructions per second, together with the communication time and network costs, may not warrant the use of the server for data intensive, number-crunching tasks. Determining how the tasks are split can be the major factor in the success or failure of a client /server application. And if the first client/server application is a failure, for whatever reason, it may be a long time before there is a second. Some variations on this theme are: 1. Downsizing: A host based application is downsized when it is re-engineered to run in a smaller or Local Area Network based environment. Downsizing involves porting applications from mainframe and mid-range computers to a smaller platform or a Local Area Network based client/server architecture. Downsizing is not as easy as buying and installing hardware and software that support client/server computing. This paper presents a case of rightsizing, with an outsourcing approach, of a mainframe based information system. A full downsizing process, is a highly complex process due to the following reasons: * The need to manage, at the same time, the old and the new technology and environment for the parallel periods; * The need to migrate in the new platform the millions of LOC (line of code) of the several applications. In this paper we describe how that process can be performed in an outsourcing framework. We discuss which are the critical factors that assure an efficient process and big savings from the cost/benefit and cost/performance point of view. There are several key factors to be considered in order minimizing the risks of failure and maximizing the success. The paper is organized in the following three parts: * The Rightsizing process; * The case study and the results obtained; * The lessons learned from the experiences done. The rightsizing Generally we can distinguish two main streams of the Rightsizing process: the downsizing and upsizing processes. The downsizing process is characterized by data and process shifting from Mainframe to desktop connected with LAN and WAN network. The following steps, instead, characterize the Upsizing process: * The integration and connection of stand alone workstations or LAN * The development of distributed applications on this new architecture The Rightsizing of the applications and systems, that is their Downsizing or Upsizing, provides a major opportunity for cost savings and improving the flexibility of the information systems. In the following figure we see the rightsizing of the case study. It is from a traditional architecture based on a MVS IBM to a new distributed Client-Server architecture. The new Client-Server applications are executed on several application servers. Down Sizing is nothing but The Process of moving an application from a {main frame ) to cheaper system, typically a (client-server) system. Downsizing and Client/Server Computing Rightsizing and downsizing are strategies used with the client/server model to take advantage of the lower cost of workstation technology. Rightsizing and upsizing may involve the addition of more diverse or more powerful computing resources to an enterprise computing environment. The benefits of rightsizing are reduction in cost and/or increased functionality, performance, and flexibility in the applications of the enterprise. Significant cost savings usually are obtained from a resulting reduction in employee, hardware, software, and maintenance expenses. Additional savings typically accrue from the improved effectiveness of the user community using client/server technology. Downsizing is frequently implemented in concert with a flattening of the organizational hierarchy. Eliminating middle layers of management implies empowerment to the first level of management with the decision-making authority for the whole job. Information provided at the desktop by networked PCs and workstations integrated with existing host (such as mainframe and minicomputer) applications is necessary to facilitate this empowerment. These desktop-host integrated systems house the information required to make decisions quickly. To be effective, the desktop workstation must provide access to this information as part of the normal business practice. Architects and developers must work closely with business decision makers to ensure that new applications and systems are designed to be integrated with effective business processes. Much of the cause of poor return on technology investment is attributable to a lack of understanding by the designers of the day-to-day business impact of their solutions. Downsizing information systems is more than an attempt to use cheaper workstation technologies to replace existing mainframes and minicomputers in use. Although some benefit is obtained by this approach, greater benefit is obtained by reengineering the business processes to really use the capabilities of the desktop environment. Systems solutions are effective only when they are seen by the actual user to add value to the business process. Client/server technology implemented on low-cost standard hardware will drive downsizing. Client/server computing makes the desktop the users' enterprise. As we move from the machine-centered era of computing into the workgroup era, the desktop workstation is empowering the business user to regain ownership of his or her information resource. Client/server computing combines the best of the old with the newââ¬âthe reliable multiuser access to shared data and resources with the intuitive, powerful desktop workstation. Moving to Open and Client-Server System environments allows organizations to take advantage of several opportunities: the new cost/performance relations for the hardware components, the ? easy to use? graphical interfaces, the portability of the software, the adoption of faster software life cycles like RAD, the use of the information highways (for example internet) and so on . Most of the organizations invest in rightsizing processes to build Client/Server architectures. Actually, upsizing and downsizing process has become a phenomenon of big importance for a lot of organizations. It is possible to preview that the next years the rightsizing tendency will increase very much, and will become a rule. Anyway we must consider, from the point of view of the architectural structure, that a rightsizing process is complex and may imply an increase of complexity of the final system if it is not well planned. A typical distributed Client-Server architecture is characterized by the presence of workstations and personal computers acting as clients, by the interconnection of different groups of these computers through different local and wide networks, by the presence of several servers including eventually a mainframe as a file server. It is typical of the local network that there is a local database; the local stations of the network are able to reach this database instead of the remote database. In order to lower the complexity of the process, an outsourcing of all the IT activities, for the rightsizing period, or even more, can prove effective. The IT system after the outsourcing/rightsizing period (typically from 3 to 5 years) becomes technologically updated and easier to maintain (especially if the outsourcing/rightsizing contract provides strict guidelines for the development of the new software and for the Reverse Engineering projects). The major trend for corporate information systems this decade will be downsizing. In its broadest sense, downsizing means implementing applications traditionally deployed on mainframes or minicomputers, on personal computers and Local Area Network (LAN) platforms. Applications most often involved in downsizing are those designated as mission-critical, the success of these applications is integral to the daily operations of the organization. This shift will enable companies to use the power, affordability and flexibility of the microcomputer as the hub of their information systems, and when appropriate operate cooperatively with existing mainframe or minicomputer investments. Downsizing is enabled by a number of factors: -Powerful cost effective PC platforms. -Mature networking technology providing a communication infrastructure. Software that delivers a robust development environment for the creation of applications with mainframe-like complexity. -Economical migration paths for moving applications to the desktop. -The ability to integrate and synchronize front-end tools and back-end data sources. â⬠¦Ã¢â¬ ¦. In the 1970s, the prevalent model for information management systems was a centralized hierarchical database platform. Such database s, residing on a mainframe or minicomputer, offered high performance and tight security but little if any end-user access or control. Essentially, the mainframe provided a highly sophisticated server with unintelligent clients, or ââ¬Å"dumbâ⬠workstations. For its day, the approach was sound, giving information system managers a way to electronically store huge amounts of information that previously filled volumes of books and ledgers in company storage rooms. But it soon became clear that accessing and manipulating these databases was difficult, as well as prohibitively expensive. The 1980s saw the introduction of PCs that were used by individuals and departments within an enterprise to provide local, easy-to-use decision-making tools. Over time these users became more sophisticated in their usage, their expectations rose and they had a desire to communicate with others in their group and to have greater access to all corporate data. The solution at the time was to link these PCs through Local Area Networks, giving the users increased information access. This approach, which used a ââ¬Å"file serverâ⬠model in which the server acted as an unintelligent storage device, did offer peripheral sharing but, there was no intelligent data management capability, which severely limited the types and sizes of applications that could be used. The immaturity of this approach was reflected in the lack of well integrated and transparent connectivity to mainframe and minicomputer systems, where much of the corporate data resided (and still remains). In short, workstations were restricted in their ability to handle complex applications and to get at relevant data. Information system managers were highly interested supporting their end-user's desires and in gaining improved access to all their corporate databases through the use of PC technology. A significant concern of these managers though was a guarantee that they could maintain security, integrity of data and accessibility. The existing single platform approach would no longer work, a new model of computing architecture was needed. Downsizing: A Critical Edge By downsizing applications to the desktop, organizations can more easily deliver vital information to its users, providing a competitive edge. With the cooperative processing model these organizations can integrate their applications and information system resources with others throughout the enterprise. This approach, which blends the flexibility and power of the PC (linked more and more through LANS) with the benefits of the resident database management system, offers numerous advantages: An Open Computing Environment. Despite well-intended and energetic attempts to impose a single computing standard on the industry, the truth is that corporate information systems are and will remain heterogeneous. Standards provide for a level playing field where users can invest and be assured that their investments will be protected. And, standards provide a platform for software innovation, a mainstay of the computer industry. Integrating new technologies and approaches with existing standards should be a goal of every company. The challenge in running this type of heterogeneous environment is to find the correct balance between innovation and standards. Therefore, a information system designed to work with existing processing environments, utilize industry standards and be capable of taking advantage of emerging technologies will deliver the most effective business solutions. The desire to balance new technologies and trends with existing resources is a large part of the motivation behind downsizing. By providing a modular architecture and component pieces that easily connect, the cooperative processing model delivers an environment that enables enterprise-wide connectivity and integration of heterogeneous data formats. The alternative is to create a homogeneous environment that by its nature is limited to its native capabilities. Rapid Application Development Part of the attraction of downsizing is the ability to rapidly prototype, develop and implement applications. One of the principle shortcomings of a mainframe or minicomputer-based information management system is the application development time required and the resulting backlogs. Building a mission critical systems at the desktop is literally months and years faster than on a mainframe or minicomputer. Having robust development tools that enable the creation and implementation of systems in weeks rather than months allows organizations to benefit more from their information and realize a significant dollar savings in the process. Leveraging Existing Investments Information management systems that handle mission-critical applications represent investments of millions of dollars and thousands of man-hours of work. When faced with the need to expand or upgrade these systems, scrapping the existing investment and building a new one is simply not a financial option. Nor is it necessarily a wise one. What is required is the ability to responsibility migrate these systems to the desktop by integrating the various platforms. Development Flexibility The purpose of any software application is to provide a service that makes accomplishing a task efficient and economical. Downsizing mainframe and minicomputer applications to the desktop offers the application developer a wide range of PC-based tools to assist them in meeting needs of specific applications. The flexible nature of this environment lets the developer work faster, maintain applications with less effort, and be more responsive to the needs of the organization. Financial Considerations Developing applications on the desktop platform is a much more cost effective than traditional mainframe or minicomputer approaches. PC-based development means your hardware and software investment is less, development time and its related costs are reduced and with the ability to leverage existing information system investments, and you do not incur the large expense of starting from scratch. Other Advantages Downsizing also offers smoother application maintenance; freedom from being locked into proprietary systems that may become outdated; and the ability to scale applications to match the changing needs of the organization. Ultimately, downsizing gives users improved tools and critically needed access to data, which in turn increases productivity and the effectiveness of an organization. Rightsizing is defined as finding the correct platform for your enterprise. Compared with downsizing (moving to a smaller platform) and upsizing (moving to a larger platform), rightsizing lets a company align its information systems to its corporate goals. Rightsizing involves selecting the most appropriate computing resource to perform a task based on location, size, organizational structure, business work flow, and processing requirements.
Friday, January 3, 2020
Glass Menagerie Symbolism Essay - 2502 Words
In his drama, The Glass Menagerie, Tennessee Williams uses symbolism in order to develop multi-faceted characters and to display the recurring themes of the play. These various symbols appear throughout the entire piece, and they are usually disguised as objects or imagery. They allow the reader to know the characters#8217; personalities, and their true inside characteristics. These symbols also add to the major themes, which develop as the play gains momentum. In the drama, symbols play the most important role. One of the most recurring symbols is the glass menagerie itself. It consists of glass animals frozen in form and it is housed at the Wingfield#8217;s apartment. The glass menagerie has a high amount of meaning for all ofâ⬠¦show more contentâ⬠¦It is obvious that Laura has changed, but this change does not become permanent. Just as the menagerie represents Laura, it also holds significance for Laura#8217;s mother, Amanda. Throughout the drama, Amanda tells her ch ildren about the life she lived when she was young and living at Blue Mountain. She recalls her dozens of gentlemen callers and her popularity at the time. Seeing how time has changed for Amanda from her youth to the time presented in the play, it is plain to understand why she would try to relive her past. Amanda wishes that her life would be as simple and enjoyable as it was when she was young. She also wants to create such a happy childhood for her two children. Amanda tries to force upon her views to Laura and Tom, and in turn wants to live in the past. She yearns for Laura to have gentlemen callers as she had, and tries to make this dream a reality. #8220;It is Amanda who names Laura#8217;s collection a #8216;glass menagerie,#8217; in which animal drives are frozen into esthetic objects, and it is she who longs for gentlemen callers in an ungentle world#8221; (Cohn 101). Amanda tries to freeze her life to preserve the girl she once was. The glass menagerie, being froze n in time, symbolizes Amanda#8217;s wishes for Laura to live the life Amanda once had. One specific member of the glass menagerie, the unicorn, plays an important part in symbolizing the situation between Laura and Jim (theShow MoreRelated Essay on the Symbolism of the Menagerie in The Glass Menagerie1002 Words à |à 5 PagesThe Symbolism of the Menagerie in The Glass Menagerie à à à Tennessee Williams play, The Glass Menagerie, describes three separate characters, their dreams, and the harsh realities they face in a modern world.à The Glass Menagerie exposes the lost dreams of a southern family and their desperate struggle to escape reality. Williams use of symbols adds depth to the play. 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