Marketing Analysis The Two Marketing Techniques Essay

Introduction This essay will look at the two marketing techniques an organisation can follow these include; marketing orientation, which would mean that companies focus is on their consumers and the activity in the market, they will look at what the currents demands are and focus their product/service around this, most companies which provide a service will follow this method as their business model will typically be around a meeting a customer’s needs to generate business and new leads via marketing that meets the wants of what the consumers are looking for. The second method is product orientation; this is a business approach or philosophy in which whatever a company makes or supplies is the focus of the management s attention. Companies who deliver food products may fall under product orientation as the focus may only be on creating a quality product which would then sell itself to the customers. These twp methods are aurgualbly oppositive ends of the spectrum and the focus of this repo rt will be to take a deeper look into each of these models, highlighting th advantages and disadavatages of both, also looking at what steps a business will take to ajust their orientation. Both methods have positives and negatives, and one will fit into a business model more than the other. Neither of these method is right or wrong, the key is to making sure a company is maximising their sales by implanting the best fit method. Marketing Orientation The marketing orientation isShow MoreRelatedP3 how to be a boss1426 Words   |  6 PagesP1: Describe how marketing techniques are used to market products in two organisations. P2: Describe the limitations and constraints of marketing. P3: Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans. P4: Use marketing research for marketing planning. P5: Explain how and why groups of customers are targeted for selected products. P6: Develop a coherent marketing mix for a new product or service. Merit M1: CompareRead MoreAn Analysis of the Strategic Industry Model: Emergent Technologies902 Words   |  4 PagesAn analysis of the case Strategic industry Model: Emergent Technologies Case summary The case Strategic industry Model: Emergent Technologies is about the company called Emergent Technologies which was considering venturing into the desktop computer market. Due to the fact that the market was already dominated by major brands from various parts of the world (), it was necessary to conduct a market research and analysis. The issue for the company was whether it would gain sufficient market shareRead MoreMarketing Research Reveals Consumer Behavior1594 Words   |  7 PagesMARKETING RRESEARCH Marketing Research plays a very significant role in identifying the needs of customers and meeting them in best possible way. The main task of Marketing Research is systematic gathering and analysis of information. It can be defined as the function that links the consumers, customers, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketingRead MoreMarket Analysis for Product Software1244 Words   |  5 PagesMarket analysis for product software Market analysis for product software consists of a number of techniques that allow an organization to collect and disseminate information from their external environment of software products for use in determining their market strategy and actions. For example, market analysis helps to determine critical strategies for new software products such as time-to-market length, creating product differentiation, creating and preserving supplier credibility, developingRead MoreReview Of Changing Perspective Of Marketing Planning1334 Words   |  6 PagesCompile Marketing Audits 1.1: Review of Changing Perspective in marketing Planning: Marketing planning is a medium which helps a company to form different marketing strategies for gaining favourable market place where it can earn more profit. Marketing planning has undergone various changes in last decade because of dynamic environment, innovation, technology and changing preferences of customers. So in that context there are mainly two approaches of marketing planning: 1: Traditional marketing planRead MoreMarketing Research Literature Review1259 Words   |  6 PagesMarketing research I have chosen the market research because it is the very first step of most economical process. Philip Kotler (1994) define the marketing research as â€Å"function that links the consumer, customer, and public to the marketer through information-information used to identify and define marketing opportunities and problems; to generate, refine, and evaluate marketing actions; to monitor marketing performance; and to improve understanding of the marketing process. Marketing researchRead MoreAnalyzing Market Trends And Developments Essay1706 Words   |  7 Pagesfor TEE company Dear Ling, Here is the marketing analysis report of T-House company according to BSBMKG507 Interpret Market Trends and development. The full report is attached. Please reply me with feedback about the report. Kind regards, Sanchai N. Assessment Task 2: Project – Market analysis Introduction T-House company is selling chestnut imported from China under Australian brand. The company is now distributing chestnuts to buyers around Melbourne. Two main customers are the local restaurantsRead MoreDifference Between Sensory And Marketing Research1198 Words   |  5 PagesDifference between Sensory Evaluation and Marketing Research Sensory evaluation plays a crucial role in controlling the quality of food products. More and more rules and principles of sensory evaluation are applied to the domain of product (food) development and this is bringing the concepts of marketing closer to the sensory evaluation. Differences in the basic motivations of both the concepts generate tension when firms try to unite or create cooperation between them. Many corporations try to fosterRead MoreMarket Analysis for Product Software1257 Words   |  6 PagesMarket analysis for product software Market analysis for product software consists of a number of techniques that allow an organization to collect and disseminate information from their external environment of software products for use in determining their market strategy and actions. For example, market analysis helps to determine critical strategies for new software products such as time-to-market length, creating product differentiation, creating and preserving supplier credibility, developingRead MoreMulticollinearity in Customer Satisfaction: Design and Production1223 Words   |  5 PagesWhitePaper Multicollinearity in Customer Satisfaction Research Jay L.Weiner, Ph.D. Senior Vice President, Director of Marketing Sciences Jane Tang Vice President, Marketing Sciences Editorial Board Leigh Admirand Julie Busch Tim Keiningham Design and Production Roland Clifford Barbara Day About Ipsos Loyalty Ipsos Loyalty is a global, specialized practice dedicated to helping companies improve business performance through customer satisfaction management, customer relationship management

Essay on Chivalry - 2466 Words

Chivalry Chivalry, as defined by Encyclopedia Americana is a system of values and ideals of conduct held by knights in medieval Europe. In its institutional form, chivalry was an informal, international order to which many, but not all, of the ruling class (nobility) belonged. The word is derived from the Latin caballus (horse) through the French chevalier (â€Å"horseman† or knight). Chivalry was born from Feudalism in the late middle ages introducing a new, feminine point of view stressing virtue and ethics. It was a time of renewal and need. There were new towns and cities of trade everywhere, thus creating the need to travel. However, in order to travel there must be someone left behind to tend to the work that must be done.†¦show more content†¦One of the most influential women of medieval times was Eleanor of Aquitane. She greatly contributed to the growth of Chivalry and Courtly Love. She was married several times, first to King Louis VII of France and then to King Henry II of England. Her travels allowed her to be influential to both countries. Even before her marriages she owned great amounts of land, making her very powerful. This was a rarity for a woman in her time and she was not afraid to use her power to gain advantage. She at one time accompanied her first husband, Louis VII, on his second Crusade contrary to what the church (ruling government at the time) said. Poets received encouragement from Eleanor to write poems and sonnets from a womans point of view, this was also unheard of before the late Middle Ages. During her marriages, there were rumors of affairs had by the â€Å"Great Queen†. Along with her plans to lead her sons in a rebellion against their father, these rumors were enough to cause Henry II to lock Eleanor away as a punishment until the time of his death. During the reign of her son King Richard, Eleanor started the â€Å"Courts of Love† which contributed to giving women a higher standing in soc iety. The â€Å"Courts of Love† were a gathering of enthusiastic young women who debated and ridiculed the ideals of love presented to them by poets and knights of the court.Show MoreRelatedChivalry Is Not Dead : Chivalry1781 Words   |  8 Pagesme a superhero...I’m doing it because I can take this one moment out of my day to demonstrate the archaic act of chivalry. Some say that chivalry is dead... Chivalry is not dead...chivalry is merely changed and if I have to be honest I would say that chivalry is changed for the better. The problem people have with modern day chivalry is its correlation with their definition of â€Å"chivalry†... which is...according to Webster’s dictionary, â€Å"Gallantry, courtesy and honor. The noble qualities a knight wasRead MoreChivalry Essay1802 Words   |  8 PagesHow important was chivalry in molding the cultural world of the upper classes? The word chivalry comes from the French term â€Å"chevalrie† which when literally described meant the warrior attributes of armed knights on horseback. When the word was first used it did not have many, if any, of the moral or social aspects with which were later attributed to it. Reaching the later periods of the Middle Ages there begins to be a consensus opinion on the definition of a chivalrous knight. This knight wouldRead MoreMedieval Chivalry Essay1668 Words   |  7 PagesEach different aspect of the code of chivalry held a separate role in society. Whether it be religious or barbaric, chivalry tended to hold a moral guideline among those who followed it. This moral guideline held them true to their duties to man, God, and women (Sex, Society, and Medieval Women). All of which are reflected in the three themes of Chivalry: Warrior chivalry, religious chivalry, and courtly love chivalry (Sex, Society, and Medieval Women). These three hold their individual roles, allRe ad MoreThe Code of Chivalry Essay1032 Words   |  5 Pagesmotto of chivalry is also the motto of wisdom to serve all, but love only one† (Balzac 1). During the Medieval Age, there once existed a moral system that introduced a set of conducts such as, virtues, honor, and courtly love. This was known as the Code of Chivalry. These codes where available and practiced in knights daily life. The idea of chivalry is extremely valuable to the people, that even everything a knight wore symbolized something valuable or unique. In other words, chivalry was no gameRead MoreThe Use Of Gunpowder And Firearms Triggered The Decline Of Chivalry1224 Words   |  5 PagesMilitary speaking, it is often stated that the introducing of gunpowder and firearms triggered the decline of chivalry. Richard Kaeuper, on the contrary, explains that this improved military technology â€Å"may be too abrupt, for who would not be reluctant to sign a specific, dated death warrant to mark the end of [chivalr y, which is] so persistent and so complex.†1 Moreover, it is not the first time that knights had to adapt to new military techniques. For instance, during the Hundred Year War (1337-1453)Read More The Contradiction of Chivalry and Courtly Love Essays899 Words   |  4 PagesThe Contradiction of Chivalry and Courtly Love Two conflicting disciplines are prevalent throughout Arthurian Legend; that of chivalry and that of courtly love. The ideal of each clash throughout the medieval tales, and it is impossible to interfuse the two models for society. Chivalry is a masculine code, an aggressive discipline, whereas courtly love is based upon women - their needs, wants, and desires. The consistent problem if Lancelot and Guinevere’s adulterous relationship in differentRead More The Decline of Chivalry Explored in Araby and AP Essay1211 Words   |  5 Pagesrealize that romantic gestures—in fact, that the whole chivalric view [sic] --- are, in modern times, counterproductive†. These stories, despite the differences between the two characters, clearly show that the character’s world is changing, with chivalry becoming more obsolete. â€Å"Araby† tells the story of a young boy who romanticizes over his friend’s older sister. He spends a lot of time admiring the girl from a distance. When the girl finally talks to him, she reveals she cannot go to the bazaarRead MoreEssay about Chivalry in the Middle Ages: Illusion or Reality?1922 Words   |  8 PagesThe ideals of chivalry are inextricably linked with the medieval period, and even today it is an ideal we still pay lip service to. Many historians however have questioned whether the knights and nobility of the time actually took it any more seriously than we do. Johan Huizinga described it as â€Å"a cloak for a whole world of violence and self-interest† , an â€Å"illusion of society [that] clashed with the reality of things† , and in our rather cynical age, this is probably the predominant view of theRead MoreThe Code Of Chivalry And The Fundamental Thoughts And Actions Of Human Nature1499 Words   |  6 PagesMary Gamboa English 2223 Jennifer Smith 26 November 2015 Sir Gawain†¦ Chivalric? By analyzing Sir Gawain’s attempts of following the Code of Chivalry and the fundamental thoughts and actions of human nature helps to further analyze Gawain’s character. The definition of Chivalry is the â€Å"set of values and code of conduct for the medieval knightly class† (Shatz) examining Gawain’s attempts to achieve his goal of being the perfect chivalric knight, the nature of his obstacles has to beRead More Chivalry in Sir Gawain and the Green Knight, The Knight’s Tale, and Malory’s Morte2061 Words   |  9 Pages The term â€Å"chivalry† refers to one of the most popular medieval social ideals. Indeed, this term has excited the imagination of poets and readers throughout history, and modern cultures continue to revise the chivalric ideals of past ages. However, pinpointing what the term meant within the medieval period is difficult at best. The source of this difficulty lies within the fact that there was never one consistent definition for chivalry. Indeed, the meaning of the word seems to shift between

E-Business and Intellectual Property Free Essays

E-Business and Intellectual Property Daniel J. Nauertz Contemporary Business Law/421 Monday, May 21, 2012 Joesph Eshelman E-Business and Intellectual Property Companies may find that licensing is an attractive way to market their products in the United States particularly in industries where technology can quickly become obsolete. Licensing may be more effective and less costly than either exporting goods or establishing a branch or subsidiary. We will write a custom essay sample on E-Business and Intellectual Property or any similar topic only for you Order Now The U. S. government plays no part in promoting licensing in particular sectors. The U. S. system of patents and trademark licensing is highly developed and many licensing arrangements are possible between U. S. and foreign companies. Companies themselves may use licensing to tap into the domestic market expertise of U. S. companies but the disadvantage would be that companies may find the patent application and defence process to be expensive and time consuming and that licenses are subject to U. S. antitrust laws, such as the World Trade Organizations Trade Related aspects of Intellectual Property (TRIPS) framework. When analyzing the legal issues of e-business and intellectual property, one must include privacy, ethics and security. The U. S. has well developed systems of licensing that protects patents, trademarks and copyrights. Each has its own set of rules and procedures. The U. S. Patent and Trademark Office (USPTO) of the Department of Commerce issues patents and trademark registrations. Any person who invents or discovers any new and useful process, machine, manufacture or composition of matter or any new and useful improvements of these may obtain a U. S. patent. The Patent laws make no distinctions based on the inventors citizenship. It is legal and customary to require employees to assign their patent rights to their employers. The basic law specifying the subject matter for which a patent might be obtained and the conditions for patentability took effect in 1953 (Title 45 of the US Code). The Ominbus Trade and Competitiveness Act of 1988 amended U. S, patent law to expand protection for owners of U. S. process patents. A U. S. trademark relates to any word, name, symbol or device used in the trade of goods or services to indicate the source or origin of the oods or services and to distinguish them from the goods or services of others. Trademarks may be obtained to prevent others from using confusingly similar marks, but they may not be used to keep others from manufacturing the item or offering the services concerned. Trademark rights in the U. S. are now acquired through common law use requirements and not as in many countries, through fi rst registration. U. S. law does not allow for the filing of intent to use application which provides a constructive first use date based on the filing date. A trademarks continued use, therefore is necessary for the protection to remain in force. The Trademark Counterfeiting Act of 1984 imposes criminal penalties such as seizure, steep fines and possible prison terms for trafficking in goods or services bearing a counterfeit mark. Trade secrets are considered a form of property. Since enactment of the Economic Espionage Act in 1996, the U. S. Department of Justice has been granted jurisdiction over the protection of trade secrets. The departments’ computer crime and intellectual property section is the responsible agency. Following the general guidelines of the trade secret doctrine the owner of a trade secret has the right to use it to his economic advantage. The law protects the holder of a trade secret against disclosure gained by improper means, such as theft, wiretapping, or even aerial reconnaissance. Trade secret law does not offer protection, against discovery by fair and honest means, such as independent invention, accidental disclosure or reverse engineering. The copyrights act of 1976 provides that the U. S. copyright protection is automatically extended to original works of authorship, at the time of their creation. This provides the owner with exclusive rights to reproduce and sell a work. Works that can be copyrighted include motion pictures, sound recordings and computer software. So as we assess the different types of and legal protections for intellectual properties we see that the holders of a U. S. patent, trademark or copyright may sue the infringer through the U. S. Federal court system, though the process can be long and costly. The holder may also obtain an injunction and sue for damages. Intellectual property and e-commerce. (2010). Country Commerce. United States, 67-82 Melvin, S. P. (2011), the legal environment of business: A managerial approach: Theory to practice. New York, N. Y: McGraw-Hill/Irwin How to cite E-Business and Intellectual Property, Papers

CANADA Did You Ever Stop And Wonder How Much We Take The Place We Live Essay Example For Students

CANADA Did You Ever Stop And Wonder How Much We Take The Place We Live Essay for granted? If you were to take the time, you would discover how diverse are Canadas history, geography, climate, economy, cultures and government. Did you know it is the largest country in the world now that U. S.S.R broke up. Specifically, Canada is 9,922,330 square km. Did you know that Canada used to be named Kanata? Yes, Kanata is an Indian word meaning village. It was not until July 1,1867 that Kanata was renamed Canada. Canada was originally discovered by Jacques Cartier an explorer from France who sailed down the St.Lawrence in 1534. Cartier we believe was the first to set foot on Canadian soil. He marked his presence with a flag claiming it his land.Over the years, Canada has developed into the home of the largest free-standing structure in the world. Canada,(a great tourist attraction)is also home of the largest water fall in the world. Our farmland unlike a lot of others has a variety of climate. The warmer summer climate ranges from +10 +30 and the cooler climate ranges from anywhere to -10 -30. Despite the changes in temperature, Canadas precipitation is very light.Our home is enclosed by the United States of America, south, the Pacific ocean and Alaska on the west side, the Atlantic ocean on the east side and the Arctic up north. One of the dominant reasons Canada is so well populated is due to the fact of our financial status. At this present time, the economy is not doing too well, but whos is? Canada is highly industrialised by manufacturing Automobiles, food, liquor and tobacco.We as a Unified country accept other cultures and religions. Canada has about every nationality possible and together they form a great home. Despite the many cultures, Canadas main languages are english and french. Canada is a democracy. This means the government is elected by all the people. It is responsible for managing the country, forcing laws, building roads and helping the country run smoothly. Canada has three main levels of government: Federal, Provincial and Municipal. The house of commons lies in Ottawa, Ontario. While the Queen is not present, her representative, the Governor General is in charge. He ranks higher than the Prime Minister. In conclusion, I hope I have raised your awareness of Canadas varied history, geography, economy, climate, cultures and government. This is great country that we live in. I am truly proud to be a Canadian.Extras Canada in its history to date has had five flags. The First, was a white flag with three gold fleurs-de-lys. This flag was used by Cartier in his voyage up the St. Lawrence and by Champlain in his explorations of eastern Canada. It was under this flag that the French lived until the fall of Quebec in 1759. The flag was used by the English from around 1700 was the Union Flag which contained two crosses-the cross of St. George and the cross of St. Andrew and St. Patrick was introduced. This flag is still used in Canada for special occasions. The Red Ensign was approved in 1945 for use by Canadians overseas and on certain occasions in Canada. The flag was used until 1965. The Royal Canadian flag was authorized by Royal Proclamation on February 15, 1965, following approval by Canadian House of Commons and Senate in December 1965. The Canadian flag is red. In its centre is a white square the width of the flag, with a single Red Maple Leaf in the centre. The flag must always be twice as long as it is wide so that it makes a square when folded in two. The colours white and red were given to Canada by King George V, on November 21, 1921, when he granted arms to Canada on the recommendation of the canadian government. .u66b936a648cfd0cb1c073692dac76188 , .u66b936a648cfd0cb1c073692dac76188 .postImageUrl , .u66b936a648cfd0cb1c073692dac76188 .centered-text-area { min-height: 80px; position: relative; } .u66b936a648cfd0cb1c073692dac76188 , .u66b936a648cfd0cb1c073692dac76188:hover , .u66b936a648cfd0cb1c073692dac76188:visited , .u66b936a648cfd0cb1c073692dac76188:active { border:0!important; } .u66b936a648cfd0cb1c073692dac76188 .clearfix:after { content: ""; display: table; clear: both; } .u66b936a648cfd0cb1c073692dac76188 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u66b936a648cfd0cb1c073692dac76188:active , .u66b936a648cfd0cb1c073692dac76188:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u66b936a648cfd0cb1c073692dac76188 .centered-text-area { width: 100%; position: relative ; } .u66b936a648cfd0cb1c073692dac76188 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u66b936a648cfd0cb1c073692dac76188 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u66b936a648cfd0cb1c073692dac76188 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u66b936a648cfd0cb1c073692dac76188:hover .ctaButton { background-color: #34495E!important; } .u66b936a648cfd0cb1c073692dac76188 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u66b936a648cfd0cb1c073692dac76188 .u66b936a648cfd0cb1c073692dac76188-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u66b936a648cfd0cb1c073692dac76188:after { content: ""; display: block; clear: both; } READ: International Business Ventures Essay The Maple Leaf has always been an emblem of Canada. There is no significance to the eleven points of the leaf. It is stylized or conventional in form, as is common when things found in nature are used as flags, banners or arms. Note- When hoisting the flag or descending, never let it touch the ground. This shows a lack of respect toward your country and your people.